How we measure
Your funnel is walkable. So we walk it.
No owner has ever experienced their own trial funnel as a stranger — signed up, waited, no-showed, and watched what came. That's exactly what the measurement does.
The four axes
- Pre-event warmth (25%). What a signup receives between form and event — a welcome sequence with reminders, or one confirmation email and silence.
- Post-event follow-up speed (30%). How soon an attendee hears about joining — at the event plus same-day, or newsletter-eventually.
- No-show recovery (part of the same axis). What the ones who didn't come receive — a same-day rebook path, or oblivion.
- Follow-up persistence (30%) and channel coverage (15%). Whether non-joiners hear from you until they decide, and whether touches travel channels people actually open.
Self-reported first, measured second
The free score is what you tell us, labeled as that. The $500 discovery walks the funnel: test signups enter your real path — per your written permission — and we log everything each persona experiences: every pre-event touch and its timing, what a deliberate no-show receives afterward, what an attendee hears about joining and when. Timestamped at the source. You get the measured funnel beside your self-reported one, stage by stage — including the stage counts most studios have never seen.
What we don't do
- Test personas take up zero real class spots — attendance-stage measurement is coordinated with you so no mat goes wasted.
- No probes on stages you exclude. Permission is written and explicit.
- No padded findings. "Your funnel converts" is a deliverable we're glad to hand you, in writing.
Prices on the page, where they belong
Funnel Score
Free
10 questions, scored report, monthly vanishing estimate from your own numbers.
Measured Discovery
$500 one time
Test signups through your real funnel, every stage timestamped. Report plus a working session.
Funnel Builds
From $2,500
Pre-event warm sequences, same-day no-show recovery, post-event ask flows, stage tracking — scoped from your measurements.
Discovery is prepaid and scheduled online in one step. If it shows your funnel converts, that finding is what you bought.
Step one is free
Score first. If it comes back strong, you spent three minutes confirming a strength.
Score your funnel