For studios, gyms & event-driven businesses

Forty Signed Up for the Free Class. Six Showed. Two Joined.

The signup list said the marketing worked. The empty mats say something else. Between the form and the membership sit four unmanaged stages — and we measure all of them.

Score Your Funnel

Free · 10 questions · about 3 minutes · scored 0–100 with a written report

Signups Are Applause. Members Are Revenue.

A signup costs a click; a member pays the rent. At Signed Up, Never Seen, we measure the road between them: what a signup receives before the event, what a no-show hears after, and how attendees get asked to join. Then we fix the stage where your forty actually vanish.

  • Scored 0–100 with a written report
  • Monthly vanishing-signup cost, from your own numbers
  • Measured discovery: test signups through your real funnel, timestamped
  • Fixes scoped from measurements — from $2,500

Score Your Funnel

The Four Stages Where Signups Vanish

Where Signups Vanish

The cold gap before the event, the written-off no-show, the unasked attendee, and the funnel nobody tracks.

The Math

Signups × leak rate × conservative conversion × member lifetime value. Trial funnels leak more than they convert.

How We Measure

Test signups through your real path — form to follow-up — every touch and gap timestamped.

The No-Show Was Still Interested — Measured

In a live business we measure, leads that engaged and then went quiet closed at 67% once someone re-engaged them — better than fresh leads.

Your event no-shows are exactly that population: interested enough to type their name, derailed by a Tuesday. At most studios, nobody ever contacts them again — the interest didn't die; the thread did.

Score Your Funnel

The Proof Behind the Numbers

67%
Close rate of engaged-then-quiet leads once re-engaged, in 13 measured months of a live business. No-shows are recoverable — someone has to ask.
~1 in 3
Staff-handled threads in that business that silently lost their next step — the same mechanism that writes off your no-shows.
0 templates
Every report's written analysis is produced from your answers only — by Claude, an AI model, and we say so.
$500 · $2,500
Prices on the page: measured discovery $500, funnel builds from $2,500. No call required to learn a price.

Measured findings come from a live outpatient specialty practice we work with, anonymized — different trade, same physics of engagement and silence. Your numbers will differ; that's the point of measuring yours.

Find Out Where Your Forty Go

Score Your Funnel